Marketing

The Marketing & Communications team of Carlton International, based at the headquarters in Sophia Antipolis, orchestrates the group’s brand strategy and communication. Our mission: to enhance the image of excellence of Carlton International and support our network of agencies in their commercial development.

Composed of professionals in digital marketing, communications, and event management, our team works in synergy with local agencies to deploy consistent and effective actions across the entire territory.

Enhancing the Carlton International Brand

Since 1995, Carlton International has established itself as a reference in luxury real estate. Our marketing team ensures the preservation and development of this image of excellence: consistency of visual identity, quality of content, and premium positioning across all communication channels.

Supporting the Agency Network

We provide Carlton International agencies with the tools and resources necessary for their activity: communication templates, professional photography, editorial content, and training in digital tools. This support guarantees a consistent client experience across the entire network.

Website and SEO

Our website, carlton-international.com, serves as the group’s digital showcase. The team ensures its continuous evolution: SEO optimization, user experience improvements, listing integration, and technical performance. Our objective is to generate qualified traffic and contact inquiries.

Social Media

Present on Instagram, LinkedIn, Facebook, and YouTube, we develop a content strategy highlighting properties, destinations, and Carlton’s expertise. Community engagement and targeted campaigns contribute to strengthening brand awareness.

Marketing Automation

Personalized newsletters, property alerts, and onboarding journeys: our marketing automation tools support prospects throughout their purchasing journey. Lead qualification allows our sales teams to focus on the most promising contacts.

Visual Identity

Our creative team maintains the consistency of Carlton’s visual identity: logo, typography, color codes, and photography style. Every medium, from flyers to agency signage, respects our premium brand guidelines.

Content Production

Writers, photographers, and videographers produce high-quality content: property descriptions, destination articles, video features, and virtual tours. These materials feed the website, social media channels, and commercial presentations.

Press Relations

We maintain relationships with real estate, lifestyle, and business media. Press releases, thematic dossiers, and interviews help strengthen the reputation and credibility of Carlton International.

Professional Trade Shows

Carlton International participates in leading real estate trade shows. Our team designs stands, marketing materials, and activities for these strategic events.

Client Events

Open houses, private evenings, and exhibition openings: we organize exclusive events that allow us to meet our clients in a privileged setting.

Partnerships

We develop partnerships with brands that share our values: watchmaking, automotive, yachting, and lifestyle. These collaborations enrich the client experience and reinforce our premium positioning.

The Marketing & Communications team at Carlton International regularly seeks talented professionals passionate about luxury real estate and digital communication.

Profiles we are looking for:
– Digital Communications Manager
– Web Writer / Content Manager
– Community Manager
– Graphic Designer / Art Director
– Event Project Manager

To apply, please send your application to: recrutement@carlton-international.com

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