In a real estate market in constant evolution, where brand image plays a pivotal role, a change of image can be a vital strategy for real estate agencies seeking to reinvent themselves, enter the luxury market, and thrive. Your transition to a Carlton International brand license, aims to capture a wealthy international clientele seeking high-end residential real estate, relying on a trusted and renowned partner. Our marketing team is present to guide you through every step of the process.
Defining an Appropriate Rebranding Strategy
Once we have a clear understanding of your current positioning, we will develop a comprehensive rebranding plan targeted at attaining a wealthy international clientele investing in high-end residential real estate. We provide you with all necessary marketing, communication, PR, and canvassing materials, all ready and at your disposal, awaiting your integration. Our team works closely with you to define your rebranding strategy, perfectly tailored to your goals, vision, and the luxury market segment you aim to attract. Whether a complete rebranding or a co-branding strategy is better adapted to your plans, we guide and advise you in selecting the key elements to ensure the broadest appeal of your new, or improved, luxury-oriented image.
Co-branding for our portuguese licensee
BEFORE 
AFTER
Seamless Integration of Co-Branding
If you choose a co-branding brand license, our team ensures that the rebranding process seamlessly integrates elements of the parent brand while aiming to attract a sophisticated, affluent international clientele. We collaborate closely with you to ensure a smooth and transparent transition, while ensuring that your agency maintains its distinctive character and personality, now integrated into the luxury real estate market.
Launch Campaigns with Positive Impact and Brand Recognition
Launch Campaigns with Positive Impact and Brand RecognitionOnce the new image, aimed at a high-end international audience, is defined, our marketing team deploys impactful launch campaigns to introduce your new identity across our various platforms. Multimedia communication strategies are developed to maximize visibility among affluent buyers and generate a positive buzz around your agency and its new luxury-focused identity.
Ongoing Monitoring and Evaluation
Finally, our work doesn’t stop once the rebranding is launched. We closely monitor market reactions and performance indicators, particularly focusing on engagement from the targeted wealthy international clientele. We adjust and refine the strategy as needed to ensure a successful penetration of the high-end residential market. Our goal is to ensure that your change of image not only succeeds in the short term but also significantly contributes to the long-term growth and success of your company in the luxury real estate domain.
For more information, contact us on simone@carlton-group.com
